Feb 9, 2022 | CPG, E-commerce, E-commerce and E-retailing, FMCG digital marketing, Marketing Case Studies, Social, UK, Video
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.
Feb 6, 2022 | Ads, CPG, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, USA, Video
A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.
Feb 1, 2022 | CPG, Digital intelligence, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, Video
A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.
Jun 2, 2020 | Ad tech, Content marketing, Online advertising, Video, Viral and buyrals
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Apr 28, 2020 | Ad tech, Content marketing, Email marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, Video
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Apr 22, 2020 | E-commerce and E-retailing, Video
Netflix has seen subscriber numbers surge this year, as lockdowns around the world led to almost 16 million people creating accounts to the online video streaming service.
Apr 20, 2020 | Content marketing, CPG, Online advertising, Online video, UK, UK digital marketing, Video
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
Mar 18, 2020 | Content marketing, Marketing transformation, Online advertising, Online video, Video
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Feb 4, 2020 | Ad tech, Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Mobile, Online advertising, Online video, Social media, USA, Video, Viral, Viral and buyrals, WhatsApp
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Feb 4, 2020 | Ad tech, Online advertising, Paid search, Programmatic, Search engine marketing, Video, Viral
Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.
Feb 3, 2020 | Ad tech, Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Mobile, Mobile, Online advertising, Online video, Social, Video, Viral, WhatsApp
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Jan 23, 2020 | Content marketing, E-commerce and E-retailing, Marketing transformation, USA, Video
Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.
Jan 22, 2020 | Content marketing, Instagram, Marketing transformation, Mobile, Online video, Video, Viral, Viral and buyrals
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.
Jan 22, 2020 | Content, Content marketing, Instagram, Marketing transformation, Mobile, Online video, Social, Social media, Video, Viral, Viral and buyrals
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Jan 21, 2020 | Ads, Content, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online video, Social media, USA, Video, Viral, Viral and buyrals
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Jan 20, 2020 | AR, Artificial intelligence, Digital marketing skills, IoT, Marketing transformation, Mobile, Skills, Social media, Video, VR
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
Jan 15, 2020 | Ad tech, Ads, Content marketing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, UK digital marketing, Video, Viral, Viral and buyrals
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Jan 13, 2020 | Ads, Content, Content marketing, Mobile, Online advertising, Online video, Video, Viral
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
Jan 7, 2020 | Ad tech, Ads, Content, Content marketing, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
Jan 6, 2020 | Ad tech, Ads, AR, Artificial intelligence, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.
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